This chapter discusses the role of creative bootlegging as a bridge between individuals' self-efficacy characteristics and individuals' tendency to become the lead users. Analyzing the mechanism of bootlegging activities among working employees of small and medium enterprises (SMEs) in the blue sector, this chapter shows that bootlegging is a transitional space between individuals' self-beliefs in their abilities and their willingness to and generate innovative ideas by providing the opportunity for identity play among employees. The chapter contributes to the bootlegging concept by shedding light on the individuals' self-exploration characteristics, namely self-efficacy that triggers them to perform bootleg activities through which achieve enough confidence and autonomy to participate in the innovation-related activities.
