The implementation of a research in ordinary contexts deals usually with a rate of inscrutability, because the activity of planning time, costs and human resources, even if well designed, has to deal with variables not always identifiable or well defined. This study describes how a research, that had been designed to explore, in a village in Tuscany, citizens’ ideas, reactions and evauations about the projects of urban intervention proposed by the municipality, has been transformed in a research regarding the initiatives undertaken by the municipality during the emergency, the media used by both citizens and municipality and the evaluation of the efficiency of public communication.
