We discuss fermion mass hierarchies within modular invariant flavour models. We analyse the neighbourhood of the self-dual point τ = i, where modular invariant theories possess a residual Z4 invariance. In this region the breaking of Z4 can be fully described by the spurion ε ≈ τ − i, that flips its sign under Z4. Degeneracies or vanishing eigenvalues of fermion mass matrices, forced by the Z4 symmetry at τ = i, are removed by slightly deviating from the self-dual point. Relevant mass ratios are controlled by powers of |ε|. We present examples where this mechanism is a key ingredient to successfully implement an hierarchical spectrum in the lepton sector, even in the presence of a non-minimal Kähler potential.
