Time-reversal symmetric topological insulators are generically robust with respect to weak local interaction unless symmetry-breaking transitions take place. Using dynamical mean-field theory, we solve an interacting model of quantum spin Hall insulators and show the existence at intermediate coupling of a symmetry-breaking transition to a nontopological insulator characterized by exciton condensation. This transition is of first order. For a larger interaction strength, the insulator evolves into a Mott one. The transition is continuous if magnetic order is prevented, and notably, for any finite Hund's exchange, it progresses through a Mott localization before the condensate coherence is lost. We show that the correlated excitonic state corresponds to a magneto-electric insulator, which allows for direct experimental probing. Finally, we discuss the fate of the helical edge modes across the excitonic transition.