For centuries “innovation” has been a topic of book authors and academic researchers as documented by Ngram and Google Scholar search results. In contrast, “innovators” have had substantially less attention in both the popular domain and the academic domain. The purpose of this paper is to introduce a text analysis research methodology to linguistically identify “innovators” and “non-innovators” using Hebert F. Crovitz’s 42 relational words. Specifically, we demonstrate how to combine the use of two complementary text analysis software programs: Linguistic Inquiry and Word Count and WORDij to simply count the percent of use of these relational words and determine the statistical difference in use between “innovators” and “non-innovators.” We call this the “Crovitz Innovator Identification Method” in honor of Herbert F. Crovitz, who envisioned the possibility of using a small group of 42 words to signal “innovation” language. The Crovitz Innovator Identification Method is inexpensive, fast, scalable, and ready to be applied by others using this example as their guide. Nevertheless, this method does not confirm the viability of any innovation being created, used or implemented; it simply detects how a person’s language signals innovative thinking. We invite other scholars to join us in this linguistic sleuthing for innovators.
