Literature on Supply Chain Management emphasizes the
adoption of a collaborative attitude towards process management.
According to literature, production planning, logistics, quality
management, new product development are all business processes that
can benefit from a collaborative supply chain perspective. On the
other hand, scholars have not devoted as much research to the pricing
process. This paper aims at contributing to knowledge by developing a
conceptual research framework to defining collaborative pricing, its
key decisions and mechanisms in supply chains. This framework is based
on the authors' original interpretation of cases found in literature
and has been further applied to the case of a high-quality food supply
chain.
