Under the motto “God, homeland, and family”—but also by stressing one further important marker of social identity,
i.e., gender—Italian radical right party leader Giorgia Meloni multiplied her party seats in parliament from 2013 onwards.
After the 2022 elections, she became the first woman prime minister in Italy. Starting from an overview of the figure of
Giorgia Meloni as a radical right woman leader, we explore her and her party’s position on women‐related issues and their
relevance while exploring, in opposition, two different contexts: representative institutions and social media. To do that,
we draw on parliamentary data—bills and parliamentary questions introduced in parliament by Fratelli d’Italia—and on
Meloni’s public discourse—examined in an analysis of all the tweets posted by her official Twitter account, between 2013
and 2021. As expected, a low saliency of women’s issues appears in all the types of data examined, although some of them
are more exposed to the shift in attention caused by the rise of related trend topics. Both Meloni and her party are strong
supporters of the “natural family” and make use of women’s issues in claiming femonationalist arguments, especially on
social media. However, Meloni and her party cannot be considered as fully “neo‐traditional,” as are other similar parties
in Europe, but rather as a combination of “neo‐traditional” and “modern‐traditional.”
