"Assessing consumer preferences for foreign and domestic products before and during an economic crises", IX Convegno Annuale della Società Italiana Marketing, Benevento, 20 e 21 settembre 2012.

In a context of economic crises and increasing globalization, this study analyzes changes in consumers’ attitudes toward domestic versus foreign products. The main contribute given to the literature can be found in the evaluation of attitudes when the consumer is in the center of two opposite forces. On one side that one created by a situation of strong economic crises which negatively affects domestic purchases, arising a sentiment of protection of own made in products. On the other side the force triggered by an irreversible globalization process which projects consumers over national borders, determining an increasing appreciation of foreign products. The study is based on data provided by consumers of four countries: US, Italy, Lithuania and Kazakhstan.