Udinese Calcio soccer club as a talents factory: Strategic agility, diverging objectives, and resource constraints

Highlights • We discuss how strategic agility is key to success in highly competitive contexts. • In sport business it is extremely difficult to achieve both good sports and financial performance. • Udinese Calcio has effectively balanced its diverging objectives through strategic agility. • We identify the managerial practices and business model for an agile organization. • We discuss how strategic agility can be achieved under resource constraints.