For the waterfront development, cruise activity is offered as a strong element of the port cities will to develop and reinforce the urban tourism industry contributing to solve the tensions between port functions and urban functions, to answer to inhabitants’ aspiration in terms of employment, quality of life, housing and satisfying offers of equipment and public spaces. The CTUR project (Project launch: January 19th 2009, End of the project: July 19th 2011) refers to cruise tourism development as an opportunity for urban and architectural harbour heritage recovery and to develop economic and social opportunities for the port-cities, coherently within a genuine “urban regeneration” framework (physical environment, economic and social improvements).