Language is our interface with the world, the way we understand it, think of, remember, transmit, and transform it. The accelerated times we are living in are thus witnessing a growing, pervasive role of storytelling at any level of social, political, and commercial communication. More than ever before, irremediably lost any authority of the forms, quickly consumed every new image, the discursive practices that produce and surround the project give architecture its meaning and support its action at each step of the process.