We present an alternative to the geometric Brownian motion in order to model random shocks in economics, by focusing on the stochastic logistic process, which is a natural generalization of the geometric Brownian motion. We describe some potential applications in the context of economic growth, and show that its degree of tractability is very similar to that of the geometric Brownian motion, and thus its use can effectively improve the limits (related to the presence of a constant drift) of the geometric Brownian motion to model uncertainty.