Generally adopted strategies for enhancing the photocatalytic activity are aimed at tuning the visible light response, the exposed crystal facets, and the nanocrystal shape. Here, we present a different approach for designing efficient photocatalysts displaying a substrate-specific reactivity upon defect engineering. The platinized, defective anisotropic brookite TiO2 photocatalysts are tested for alcohol photoreforming showing up to an 11-fold increase in methanol oxidation rate, compared with the pristine one, while presenting much lower ethanol or isopropanol specific oxidation rates. We demonstrate that the substrate- specific alcohol oxidation and hydrogen evolution reactions are tightly related, and when the former is increased, the latter is boosted. The reduced anisotropic brookite shows up to 18-fold higher specific photoactivity with respect to anatase and brookite with isotropic nanocrystals. Advanced in situ characterizations and theoretical investigations reveal that controlled engineering over oxygen vacancies and lattice strain produces large electron polarons hosting the substratespecific active sites for alcohol photo-oxidation.
