High-resolution electron-energy-loss spectra of alkali metals adsorbed on Cu show three unexpected features: the adsorbate-substrate stretching frequency does not change with coverage, within 1 meV on Cu(111) and Cu(110), in agreement with the covalent picture of chemisorption; the spectra show an unusual overtone which is interpreted as a consequence of a strongly non linear relationship between the surface dipole moment and the adsorbate-substrate distance; the dynamical dipole moment is strongly coverage dependent.