We develop a Gutzwiller theory for the nonequilibrium steady states of a strongly interacting photon fluid driven by a non-Markovian incoherent pump. In particular, we explore the collective modes of the system across the out-of-equilibrium insulator-superfluid transition of the system, characterizing the diffusive Goldstone mode in the superfluid phase and the excitation of particles and holes in the insulating one. Observable features in the pump-and-probe optical response of the system are highlighted. Our predictions are experimentally accessible to state-of-the-art circuit-QED devices and open the way for the study of novel driven-dissipative many-body scenarios with no counterparts at equilibrium.
