The aim of this paper is to compare the contemporary English, Italian and German
tourist gaze upon Puglia. To this purpose, three different corpora of travel articles have
been assembled and analysed linguistically. The analysis of the variety of tourist gazes
(Urry 2002) on Puglia has been useful to classify the English, Italian and German writers
in terms of tourist type. The linguistic analysis has also highlighted the cultural differences
which pattern native writer perception and interpretation of Puglia.
