In this paper we present how a large firm adopted open innovation on its procedures. Through a single case study with a series of in-depth interviews with senior managers, the present paper discusses how the firm under study developed a series of dynamic capabilities that foster the adoption of an open innovation approach. The case under analysis is relevant because while most of the researches on open innovation focus on technology intensive firms, the present paper stress the vital role that open innovation has also in a non-technology intensive industry.
