The chapter examines the effects that legally oriented AI developments will have on consumer protection and to consumers' need for legal advice and representation, trying to answer the many questions that AI developments in this regard pose. For instance, what effect will the continued advancements of legally oriented AI have on consumer protection and the need for legal representation? How will AI-powered legaltech change consumer protection? Will new obligations, both legal and ethical, apply to providers of AI tools and the lawyers that use them for the benefit of consumers? How will legal ethics impact proprietary AI systems developed within law firms? To what extent will AI-powered tools be able to replace the need for human lawyers?
