Increasing traffic flows on road infrastructures and the associated comfort and safety problems have led to an increased risk of accidents for road users. To take the proper corrective actions, it is fundamental to analyze the accident phenomenon in all its aspects. The purpose of the current paper was the development of an accident prediction model for rural road segments of Friuli-Venezia Giulia (FVG) Region. The model predicts the accident frequency as a function of Annual Average Daily Traffic (AADT), segment length, and both geometrical and environmental features related to the targeted road segment. The procedure is based on the Empirical Bayes (EB) method. The statistical model used to express the road segments' safety was the multivariate regression structure of the Safety Performance Functions. Results of a CURE plots analysis verified that the model is highly reliable in predicting the accident dataset for AADT up to 12500 vehicles per day.
