The thesis regards construction and re-setting of cinema halls in Italy in the period following the end of the 2nd World War, trying to identify the characters of a real architectural and social phenomenon, related to the diffusion of economic and cultural models aimed to popular masses. The last part of the work examines the case of the city of Modena, regarding the diffusion of cinema halls and the works of the architect V. Vecchi, both considered symbolic references to understand this kind of architectural places.