This article studies the European confrontation with and conceptualization of the China trade in the early-modern world, and in particular during the Enlightenment. International trade was of central importance to Enlightenment European conceptions of wealth and European intellectuals and a broader audience of popular authors, merchants and interested parties hotly debated international trade policies. In these debates, China was largely portrayed as having a more cautious, restricted approach to foreign trade. This contrast between the optimism for trade and rejection from the Chinese led to a consistent expression of frustration in many European sources. The narrative of Chinese isolation, however, should not be removed from the wider context of eighteenth-century views on the China trade. Recent scholarship has questioned the dominance of the idea of an isolated Chinese state. Revisiting eighteenth-century sources in light of these new perspectives, it is clear that early-modern European discussion of the China trade reflected a wider variety of views than simple frustration with Chinese restrictions on trade. The paper concludes that the narrative of China’s isolation should be seen as only one part of a wider picture of the China trade and eighteenth -century observers were very much aware of the complex dynamics involved in the China trade.