Small enterprises typically set up networks in order to overcome their resource constraints. This trend has been observed also in marketing activities. Aim of the study is giving some insights on the conditions that sustain a marketing business strategy based on a networking activity in small firms. The research confirms that marketing-through-networking can be seen as a complete marketing mode. However, some pre-requisites appear to be necessary in order to exploit all the networking potential: the entrepreneurial vision and the capability to set up and change the network in relation to the ability to involve appropriate knowledge brokers.
