This study was concemed wrth thè empirìcal evidence of the quality-prìce relationships at one market level and qualìty-prìce transmìssions at different market levels of Parmigiano and Padano Cheeses. Two concepts of quality were hypothesìzed: a technological (objective) quality determined by attributes revealed by prices In separable transactions and competirve market and a perceìved quality revealed at the retail markets by personal consu-mer's tastes and preferences. Two types of regression models were elaborated to test the hypotheses: the fìrst was the relation between prìce and technological quality; the second was the evidence of quality leadership. Both were proven to have empirìcal evidences.
