In the global warming context, the newest All Electric Ships are to be designed to pursue efficiency and system sustainability. As in land power grids, also in shipboard applications the Demand Response is an efficient approach to achieve these important goals. Indeed, it can ensure a considerable reduction in the real-time demand of onboard loads, thus helping in avoiding power unbalances and consequent black-outs. From the digital world, the User Experience (UX) is coming as innovative strategy to smartly train the Demand Response (DR) actions. By several mechanisms, like incentives or gamification, the UX can greatly support the Demand Response in limiting the power requests from onboard users. The paper is conceived to give a short recap on DR, while raising the curtain on new UX methodology.
