Purpose In the age of the Fourth Industrial Revolution, Industry 4.0 can increase the productivity and competitiveness of companies in the international marketplace. The purpose of this article is to investigate the drivers for and outcomes of the adoption of Industry 4.0 technologies in the case of a food processing company located in Italy. Design/methodology/approach The present work adopted a case study approach by investigating an Italian food processing company to investigate the drivers, challenges and outcomes of Industry 4.0 adoption in the agri-food sector. Findings This research highlighted drivers and challenges related to the adoption of different Industry 4.0 technologies. Secondly, it underlined the impacts of Industry 4.0 in terms of firm performance, operations management, human resource management and strategy. Originality/value Industry 4.0 technologies remain underexplored from the strategic perspective in the agri-food sector. This article provides preliminary evidence on the digital transformation of food processing companies, with a focus on Industry 4.0. Practical implications for managers, CEOs and entrepreneurs are discussed.
