Análisis lingüístico y pragmático de los eslóganes de los congresos federales del PSOE y de los congresos nacionales del PP celebrados tras la restauración democrática y estrategias comunicativas de inclusión

Political slogans aim to convey highly persuasive messages, which is why they are increasingly being studied, especially from a pragmalinguistic point of view (Arrieta Castillo 2022). Our aim is to analyze the communicative strategies of inclusion used in these texts, based on a corpus of slogans created for the federal (PSOE) and national (PP) congresses held since the restoration of democracy in Spain.