A primary aspect of globalisation is the transformation of reality into image; this is the last stage of the process of world’s aesthetization/anaesthetization, that converts cultural and artistic differences into indifferent repetitions of the same thing. Moreover the image appears as the very reality, because it dissimulates its image-characters. Therefore the «institutional theory of art» fails, because in a reality that became image the exhibition in institutions cannot be used in order to qualify something as artwork. In order to be distinguished from other simulacrums of the mediascapes, an artwork needs to show the derealization of reality: it must offer the reflection of image as image.
