Consumer behaviour research extensively recognizes how consumer ideologies impact food preferences formation. In the last two decades, locavore movements emerged as a form of consumer ideology, also manifested as consumer activism. However research on locavorism is still in its infancy, and more studies are needed on its antecedents and outcomes, as well as its relationship with other better-explored consumer ideologies. In this short paper we aim to offer an overview on the academic debate on this consumer ideology and propose three future research directions.
