The paper aims to examine the correlation between the alarming and stigmatizing narratives of the migration, spread via the new media, and the mushrooming of xenophobic speeches online. The Italian media address the migration primarily according to the frame of illegality and criminality. This dynamic contributes to colonize, in negative, the “collective imaginary”, but also to direct the relational schemes, as evidenced by the increase in hate speech against migrants. Therefore, my aim is to identify potential scenarios suitable at reorienting the public debate around the migration and also to elaborate counternarratives and/or alternative narratives to encourage a new social, political and cultural attitude towards the migration, against any form of dangerous simplification.
