Recently scholars started to investigate the development across supply chains of new collaborative approaches which involve the pricing process. These contributions underline a new perspective on price definition, as a result of the interaction between several supply chain members through the adoption of cost transparency and information sharing. On the basis of extant research on the evolution of the pricing process and the analysis of retrospective case studies, we propose a conceptual framework to analyze collaborative pricing and its implementation mechanisms in supply chains. This framework is then applied to interpret a case study of a high-quality agri-food supply chain.
