The Social Representation of Telecommunications

The relationship of between the domestication of technologies of information and communication (ICT) and social interaction has been studied. Having the aim to reconstruct the interaction between ICT technologies and social thought, the study uses the methodology of social representations, and is particularly suitable for investigating the social meaning of telecommunications. The study showed that ICT perception was very positive and social knowledge showed that it had absorbed an accurate and articulated structure of ICTs and the properties and weight of each single technology that includes radio, mobile phones, TVs and other communication technologies. The means of communication that attracted the largest number f positive judgments was radio while mobile phone and TV attracted negative emotional reactions.