My aim here is to provide a context within which we can develop an applied ethical criticism of narrative art – one which has a public relevance and is not limited to philosophical discussions characterized by value-interaction debate or conducted under the theoretical banner of aesthetic cognitivism. In the first part I reinforce the challenge of finding empirical evidence which either corroborates or denies the cognitivist’s claim regarding the causal impact of art on the audience, and I argue, in the second part, that such evidence is needed in order to determine the possibility of moral corruption and/or moral enhancement via art. Taking cues from Ted Nannicelli, I end by offering pointers on domains of research we should incorporate into our ethical criticism of art, so as to come up with an informed understanding of an artwork and of spectators’ engagements with it.