The paper investigates the relationship between new product introduction rate, customization, and IT systems supporting knowledge management processes. The methodology used is a multiple case study. The results of a cross-case analysis highlight how product customization impacts in the knowledge management processes of knowledge acquisition, creation, sharing and transfer, on which KM literature offers little evidence. Concerning the use of centralized IT knowledge management systems. the cases illustrate that the companies decide for an higher formalization in the R&D processes and select IT system with a high centralization in knowledge storing to better manage the new knowledge created.
