The article introduces the preliminary results of an ongoing research project aiming to explore how the promises of NBIC to improve and cure the human mind and body are portrayed and what themes and actors the coverage makes salient in the public discourse. Focusing on the Italian daily press in the period 2002–2006, news stories about the two application areas of converging technologies related to brain enhancement and human–machine interfaces are examined here. Preliminary findings show an overwhelmingly positive coverage and a hegemonic position of natural and life scientists and medical doctors in the media discourse on converging technologies.
