This paper begins with an analysis of the situation in Polish ferry shipping as it enters the new
millennium and faces increasing tension caused by the extended process of transition. It goes on to
present a SWOT analysis conducted amongst experts within the sector to identify the strengths,
weaknesses, opportunities and threats that face the sector. This reveals the severity of problems that exist
and which in particular are faced by the state operator Polferries. Discussion then follows of the proposed
strategy for the industry from the Polish government before looking at the role of price in particular.
Finally conclusions are drawn from the analysis.
