TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Abstract
This paper reports the results of an adaptive conjoint analysis (ACA) experiment performed in two Italian regions that estimates logistics managers preferences for freight service attributes. Two sets of estimates have been obtained: (a) the utilities associated to each attribute level for each experiment, and (b) the attribute utility via an ordered probit model. Both estimates indicate, on average, a strong preference for attributes of quality (time, reliability, and safety) as opposed to cost.
