The Interactive Whiteboard is a multimedia tool that has a continuous increasing diffusion in schools, but, too
often, it is used to a simple transposition of activities designed for other multimedia tools. The development
of specific designed activities centered on the development of learning process as regards the methods of
teaching and the contents of the specific disciplines is needed. In teaching/learning physics, IWB can
become a tool for conceptual modeling. In this paper, examples of activities designed for primary school
pupils are discussed in relation with motion, electrostatic, magnetism phenomena evidencing the role of
simple tools of the IWB to stimulate the formalization and the collaborative discussion between pupils.
