Topological phase transitions are typically associated with the formation of gapless states. Spontaneous symmetry breaking can lead to a gap opening, thereby obliterating the topological nature of the system. Here we highlight a completely different destiny for a topological transition in the presence of interaction. Solving a Bernevig-Hughes-Zhang model with local interaction, we show that dynamical quantum fluctuations can lead to the opening of a gap without any symmetry breaking. As we vary the interaction and the bare mass of the model, the continuous gapless topological transition turns into a first-order one, associated with the presence of a massive Dirac fermion at the transition point, showing a Gross-Neveu critical behavior near the quantum critical endpoint. We identify the gap opening as a condensed matter analog of the Coleman-Weinberg mechanism of mass generation.