Sustainable cities and the e-scooter micromobility from the providers point of view: the case of BIT and Reby Crossing cities, it is noticeable that e-scooters, a new silent and highly technological means of transport, are becoming part of traditional urban transport, dominated by cars and private vehicles or public transport. Investigating e-scooter experiences within public and private paradigms can reveal insights for sustainable urban mobility, addressing the overlooked role of private providers in organization, decision-making, and governance opportunities. This paper explores, and discusses, this emergent urban practice of micro-mobility, in light of providers’ operations. Authors carried out semi-structured interviews with two of the leading providers of e-scooters in Italy. The findings provide policymakers with a framework for policies to be adopted in the governance of micromobility.