— The price/demand curve in a scenario character ized by the so-called Veblen effect is analytically identified as
a modification, due to a variable that we call hankering, of
the classical monotonic (price/demand) curve. Differentiating
this function with respect to price and using a classical time
variation of price, we obtain a control dynamical system. We
exploit this model to analyse the possible trajectories and the
equilibrium points. Based on these results, we design a strategy
that maximizes the earnings of the seller.
