We present techniques for the processing of color, high-dynamic luminance images of a type aiming for objectivity and also of a type aiming for aesthetic improvement. In the first case we start with camera raw data, propose a variant white balance, darken very light spots and lighten very dark spots. In the second case we use color spaces of the type hue-saturation-luminance; we propose a hue processing method inspired in the Bezold-Brucke effect as well as a luminance-dependant displacement of color saturation.