Among the variety of ideal places that have been proposed to interviewees’ choice Venice holds a particular position in that its appeal depends clearly on three factors only: gender, age, and nationality. Gender exerts a constant influence: whatever the communication of the other relevant variables, women’s average evaluation is higher than males’. Nationality plays a different role according to age: elder people of both nations equally appreciate Venice, while junior Italians take it for granted, and often find it damp, dirty, uncomfortable.