The Internet and the way people use it are constantly changing. Knowing traffic is crucial for operating the network, understanding users' need, and ultimately improving applications. Here, we provide an in-depth longitudinal view of Internet traffic in the last 5 years (from 2013 to 2017). We take the point of the view of a national-wide ISP and analyze flow-level rich measurements to pinpoint and quantify trends. We evaluate the providers' costs in terms of traffic consumption by users and services. We show that an ordinary broadband subscriber nowadays downloads more than twice as much as they used to do 5 years ago. Bandwidth hungry video services drive this change, while social messaging applications boom (and vanish) at incredible pace. We study how protocols and service infrastructures evolve over time, highlighting unpredictable events that may hamper traffic management policies. In the rush to bring servers closer and closer to users, we witness the birth of the sub-millisecond Internet, with caches located directly at ISP edges. The picture we take shows a lively Internet that always evolves and suddenly changes.
