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A digital response system to mitigate overtourism. The case of Dubrovnik

Nicola Camatti
•
Dario Bertocchi
•
Hrvoje Carić
•
Jan van der Borg
2020
  • journal article

Periodico
JOURNAL OF TRAVEL & TOURISM MARKETING
Abstract
In order to design effective responses to the complex phenomenon of overtourism, the tourism carrying capacity (TCC) of a destination is an essential reference point. This paper provides in-depth analysis of this correlation through the case study of Dubrovnik. The study applies a TCC calculation model that is able to quantitatively include the main effects of overtourism. The paper illustrates how these results can be used to automate specific decongestion policies by conceptualising a digital response system for real-time intervention to mitigate the undesirable effects of overtourism.
DOI
10.1080/10548408.2020.1828230
WOS
WOS:000588188900001
Archivio
http://hdl.handle.net/11390/1230045
info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85096145092
https://ricerca.unityfvg.it/handle/11390/1230045
Diritti
open access
Soggetti
  • Overtourism

  • tourism carrying capa...

  • Dubrovnik

  • digital solution

  • linear programming go...

  • e-marketing

  • demarketing

  • mobile technology

  • app

  • sustainable tourism

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