What kind of policies can cityports
implement in order to link
urban regeneration goals to the
cruise tourism growth potential,
with special reference to cities
endowed with important
historical areas? This is the key
question behind the CTUR project
(Cruise Traffic and Urban
Regeneration), which involves
eleven European cities that are
quite different from each other
(Alicante, Dublin, Helsinki,
Istanbul, Matosinhos, Naples,
Rhodes, Rostock, Valencia,
Varna and Trieste), and is coordi -
nated by Naples' City Council.
CTUR's goal is to maximize the
positive effects of a tourist
market segment that is showing
strong growth dynamics - even
during the present economic
downturn - by having the various
stakeholders (starting from
the respective “city” and “port”
authorities) work together.
