Comparing Exporters in Advanced and Emerging Markets: A Resource-based Approach

The aim of this paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Having adopted a resource based theoretical perspective, our results show that companies addressing emerging markets have greater international experience, managerial and marketing capabilities than those operating only in developed markets. A firm ’s size, its experience in the business and industry are not determining factors in those processes.