The fashion industry remains a major driver of environmental harm and social inequality.
Since 2020, disruptions such as the Covid-19 pandemic, geopolitical tensions and emerging
sustainability issues have significantly reshaped how consumers engage with fashion, fueling
public debate, increasing industry focus and attracting academic interest in sustainable
fashion consumption. However, research produced during this timespan is often fragmented,
employing diverse methods and perspectives. This systematic literature review aims to
synthesise studies published between 2020 and 2024 on consumer positions toward
sustainable fashion. Key recent trends include the dominance of survey-based studies
adopting quantitative approaches, a geographical focus on Asia and Europe and an increasing
variety of adopted theoretical approaches. Moreover, main recent topics of interest emerge
through content analysis, such as the importance of adequate communication, the role of
digital channels, interest in sociodemographic trends and a deeper, evolving understanding
of the attitude-behaviour gap. Overall, the study aims to offer timely guidance for future
research and concrete targeted strategies for a more sustainable fashion system.
