The rise of logistics is explained by three factors. The first factor is an economic one: The development
of a mass consumption society. In European countries, one can observe mass motorization and a gradual
expansion of the motorway networks between 1960 and 1990. These networks facilitated truck transport,
leading to the development of cheap transport, warehousing and distribution of consumer goods. This
development is part of a mass consumption society, i.e. logistics enable the development of mass
consumption societies. Another driver towards transportation and logistics was the European traffic
policy. In the 1950s, it enabled trucks to cross borders with full loads and to transit certain countries. Prior
to 1980, the quotas for international truck traffic were regulated by bilateral agreements. But these quotas
remained small. In the 1980s and 1990s, the European Union pursued a policy toward attaining a uniform
market in the European Union. This pertained to the exchange of goods and for truck transportation
services. The third factor refers to innovations in the parcel industry. In the 1990s, logistics and
transportation changed fundamentally. We can almost speak of a logistics revolution caused by a cooccurrence
of various developments, much like the liberalization of the transport and telecommunications
industries, the proliferation of internet technologies, the unification of Europe and the dissipation of
communism, leading to a new orientation of logistics in the European market.
