In Rome and ancient Latium the phenomenology of the Apollonian cult seems to be the result of a religious, political and socio-cultural process not always intelligible in its historical development. However, with regard to this process we can pick up some clues and traces focusing on the interference between individual expressions of worship and ritual practices. These are related to a god so multifaceted as to respond, over time, to different ideological and social needs. This short essay aims to focus the political, social and cultural dynamics underlying the cult of Apollo during the Republican era.