The First World War was a real test for photography and its use in propaganda. Gabriele D’Annunzio, also in this field, had a pioneering role. The article analyzes three images rep-resenting Gabriele D’Annunzio and tries to explore their shifting meaning due to different uses and circulation. Looking at the process of re- elaboration, reinterpreting, re-publish the article shows how one of the icons of the famous Italian poet was born in Fiume.
